For drill on instagram, it is essential to stay informed of the latest news and trends in order to make the most of them to bring together an engaged and active community.
In this article you can find all the hottest trends of 2024.
The new Instagram trends and innovations in 2024 in summary
Analyzing and identifying new trends on social networks can take up a lot of your time, we make it easier for you here by bringing together the very latest trends and news on Instagram in 2024 so that breaking into Instagram is no longer a dream but a quickly accessible reality.
- Metaspark recently arrived for help content creators create filters.
- threads, a new written post network that comes directly from Instagram to express yourself directly and in a way accessible to all users.
- It is now possible tointegrate interactive content into your Stories and Reels in order to facilitate the user experience and encourage engagement.
- Instagram now allows multiple users (up to 3) to collaboratively publish the same content,Thanks to this new collaborative publishing system, all the engagement generated benefits all 3 users.
- Now it is possible tointegrate music directly into a photo post, thus creating a more pleasant experience for the user.
- Hashtags change very often, a trend can be represented by a multitude of hashtags, summary of the most used hashtags.
1. Meta Spark, the new tool for creating filters on Instagram
On April 24, 2024, the Meta group, owner of Instagram, decided to launch Meta Spark Studio, an application that allows you to create filters using virtual reality with the aim of competing with TikTok, which offers the same service through Effect House.
Filters are synonymous with engagement generator, that is, users are much more receptive and inclined to interact with content from users who use filters.
A filter is an effect that can be added to your video content and can be aesthetic or interactive filters.
- Aesthetic filters: these filters improve your facial complexion, luminosity, add makeup or fun effects, etc.
- Interactive filters: these filters aim to create interaction, they can be games, quizzes or third-party lists.
2. The appearance of Threads
Threads is a new network created by Meta which comes directly from Instagram, on this one you will be able to find the same principle as X/Twitter, This is'a platform that lets people express themselves directly and according to their moods via written posts and accessible to all users. Meta launched Threads to compete with X/Twitter after the slight drop in popularity experienced by the latter during its complete overhaul by Elon Musk, current owner of the group.
⚠️ ATTENTION: To use Threads, it is necessary to download the application, it is available here:
iOS: https://apps.apple.com/fr/app/threads-an-instagram-app/id6446901002
Android: https://play.google.com/store/apps/details?id=com.instagram.barcelona
3. Add interactive content directly to Reels and Stories
Now it is possible tointegrate surveys and quizzes into your Reels and Stories. Every user coming across your content is now likely to interact with your content directly on the video without having to carry out any action beforehand. This new feature appeared after the implementation of interactive filters on TikTok. Instagram decided to react in order to also present more interactive content and was able to optimize its system in order to make the interactive experience as simple as possible.
4. Trending hashtags
Instagram is the network that democratized hashtags and is therefore the network on which hashtags are the most important.
Hashtags are constantly evolving; a single trend can create a multitude of highly sought-after hashtags. They are most of the time grouped by theme.
The most used hashtags on the platform are:
| Hashtags | Number of uses |
| #love | 2,1 Billions |
| #instagood | 1,6 Billion |
| #fashion | 1,1 Billion |
| #photooftheday | 1 Billion |
| #photography | 1 Billion |
| #art | 1 Billion |
| #beautiful | 816 Million |
| #nature | 771 Million |
It is possible to find hashtags for all categories, such as:
- lifestyle,
- Pets,
- Travel,
- Cooked,
- arts,
- And many others.
5. Collaborative posts
It is now possible to publish a post by adding up to 2 collaborators besides yourself. It could be 3 ordinary users as well as 3 major brands who decide to join forces. This system allows the same publication to be available on 3 different accounts, the 3 users thus collect all the engagement generated and allows it to increase its visibility among each person's audience.
6. Music on your posts
Instagram recently added the ability tointegrate music into your post.
Instead of scrolling through your posts monotonously, it is now possible to visit a profile which has music on each post, which is automatically triggered when you go to the post in question. The user experience is therefore made more enjoyable and gives you a greater chance of getting interaction (a like / a comment / a share).
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