How to break into Instagram in 2024? Our 10 tips

Have you chosen Instagram to communicate about your brand? Or simply, do you want to improve your impact on this social network? However, you have difficulty identifying the type of content, or the formats that appeal to Instagram and you are blindly navigating user expectations? Don't worry ! This article is made for you !

Instagram trends and new features for 2024 to know

Do you know that Instagram is now competing with other giants, such as TikTok, Facebook. Being a challenge accentuated by very strong competition, but also an algorithm which regularly changes its rules of the game, it is always essential to keep up to date with trends and news to attract the right clientele, to create engagement with the community. Here are the new Instagram features to leverage in 2024 to attract more subscribers organically:

Instagram distribution channels

An Instagram distribution channel isa public messaging service allowing content creators to communicate in a new way with their subscribers. He introduces himself in the form of text, voice notes, images or even videos that only the holder can publish. With each new message, notified subscribers will be able to react and share the content.

Thanks to these channels, the way you interact with your audience is influenced, your brand image is also better built, and the promotion of your products and services is more fluid. This will give you greater visibility.

💡 Creating a distribution channel will have little impact if you don't have an existing audience on Instagram. Before creating a channel, start by creating a community of engaged subscribers.

Instagram threads

Instagram threads are new applications that emphasize sharing short snippets of text and chatting in real time with other users. 

This microblogging application allows you to follow network users and participate in discussions. The advantage is that Threads gives you the ability to create numerous posts for each product or promotion, all grouped under one thread. 

The goal is that in a single glance, users must have access to the essentials of your services to decide whether or not to follow you. For this purpose, the visual appearance of your profile must be consistent with your site, your editorial line to be identifiable to everyone.

Collaborative publications

Collaborative posts are a feature that offers another dimension to content creation. In fact, they allow multiple users to co-publish content. Here you can choose 3 users maximum and the post appears on everyone's news feeds simultaneously.

The concept is simple! You create a post and invite collaborators. The latter receive a notification which gives them an option to accept or refuse.

The advantage is that you can not only reach your usual audience, but also that of your colleagues. In fact, it's like opening a window onto a whole new universe of subscribers, and above all developing an audience without spending a cent on advertising.

💡 For a collaborative publication, you must choose your collaborators wisely to gain legitimacy and impact.

↪️For more information see our guide dedicated to new features and trends on Instagram in 2024.

Optimize your profile

Do not forget that your profile is your showcase ! It is indeed the first thing that people will see and it is what will decide whether a user will subscribe to your profile or not. The quality of your profile necessarily determines the success of your account. Therefore, it is in your best interest to be clear on the technique and strategy to optimize your Instagram profile. But how to do it?

Make sure to choose an eye-catching profile photo

When choosing your profile photo on Instagram, you must do so with special care. Remember, this is the first thing users see before they even land on your page. Actually, it must be attractive, in the right format and of good quality so as not to appear pixelated.

To do this, add a background or a simple stroke of color to your profile picture to make it more remarkable.

You can also add an over-contour to your photo, with striking colors like neon yellow, pink or purple. It's a great way to visually grab users' attention.

Optimize your account name

Your Instagram name is what appears below your profile picture and appears below your username in searches. Here you must choose a name or pseudonym that everyone can easily remember. For this, it is advisable to use the name of your company. However, you can also include keywords that specifically describe your business to have better visibility. This will give you a greater chance of appearing when users search for these specific keywords. Which is an advantageous asset for the referencing of your account.

Create your bio that converts

Once done, now move on to your biography. This is a key part of your Instagram account because it's where you introduce yourself to users who visit your account. Do not forget that your bio can be a deciding factor in getting more followers.

To do this you need to be descriptive. You have to y describe the activity of your brand, your niche, but above all your target clientele. Tell visitors who you are and why they should follow you. Try to do not exceed 150 characters.

Of course ! Your bio can only contain text. Indeed, you can also add emojis to it. You can also include one or two hashtags, if they are relevant.

Optimize the feed: visual aspect

Instagram is an image and video social network. Beautiful daily photos and moments of life shared in stories are posted there daily and immerse its members in a veritable tidal wave of photos. One more reason to focus on the image and aesthetic aspect of your account.

You can, for example, do storytelling. Through it, you can tell your story so that your audience identifies with it. However, to attract your target, it is essential to stand out and offer a unique universe. Bet on exclusive, original and personalized visuals.

You can also work on your text. Here we talk about the title, the caption and the call to action. feel free to using emojis to describe emotions or to make your message better understood.

Here, your tone and your visual depend on your target and the message you want to convey.

Analyze your audience

To succeed on Instagram, it is essential to know your audience. In fact, when you know who your target audience is:

• You will be able to produce the right content that interests them and encourages them to follow you, but above all content that will encourage them to engage with your brand,
• You will know when is the best time to reach it with your publication,
• You will know the strategy to adopt,
• You will be able to boost your visibility and your Instagram metrics.

To analyze and understand your audience, we advise you to go to the “analytics” tab of your account where you will find information relating to:

• The age of your subscribers,
• Their sex,
• Their place of residence,
• Peak times on your profile,
• The proportion of non-subscribed users who interact with your content,
• Interaction with your profile depending on the time of day.

Create quality content

It is obvious that if you publish boring or low-quality content, you will not gain visibility. Always keep in mind that there is a large amount of content published every day on Instagram. If you can't capture users' attention, no one will pay attention to your content. So, you must create content that provides added value to your audience.

🤔 What is good quality content on Instagram?

Quality content on Instagram is content that (regardless of the format) meets the expectations of your audience. Whatever your field of activity, your niche, your nationality, as long as the content you post is linked to the expectations of your users, they automatically interact with it.

Keep in mind that the quality of the post and its description remain important criteria, but they are secondary to us.

▶️ Check out our guide to creating quality content on Instagram for more information on this.

Automate content publishing to be regular

Have you ever noticed that brand accounts on Instagram regularly post content? This not only allows them to remain regular in order to retain their audience, but also to be better referenced on the social network.

To do this, you must establish a publication schedule (also called editorial calendar) with all the types of content you plan to post. We advise you to focus on quality rather than quantity. 

You can also use software like that allows you to automatically post to Instagram or via facebook business suite which also allows you to automate publishing. 

All you have to do is import your photos, videos with description, hashtags and web links. Then schedule a publication date for your posts. The software will take care of posting your content.

▶️ More information about this in this article.

Make stories and lives

According to Hootsuite, 58% of Internet users admit that Instagram Stories inspire their interest in a product or brand. And the same goes, because 50% of them say they have already visited a website to purchase a product or service highlighted in stories.

The story is therefore more interactive content, especially thanks to the numerous stickers available. This format generally creates more proximity with your community and promotes more engagement.

Even more, if you want to break into Instagram, don't be afraid to do a live. This is highly engaging content because users can react (more likes, more views) in real time and ask questions.

Unlike other publications which can be consulted several times, a live only appears once. It is also this rare and exclusive side that pushes users to watch the video more attentively. 

To do this, show your face, talk about topics that interest you and engage your community to attract the attention of other users.

Use hashtags tailored to your content

Instagram has taken hashtags to a whole new level. In fact, it is focus on relevant and suitable keywords to your content for better visibility.

To do this :

• Use no more than 10 hashtags and vary them,
• Don't put the same list on every post. So try to insert a new one each time,
• Create different styles of hashtag lists, by theme depending on your activity,
• Use easily memorable hashtags.

Collaborate with other content creators

Do you know the importance of connecting with other Instagram users to expand your reach and audience? The benefit of collaborating with other accounts is that you will be able to communicate by reaching a much larger audience, especially if the collaborator accounts are in the same niche as yours.

Still think about get closer to an account with a number of subscribers equivalent to yours. Here, it is easier to create content because each party plays on an equal footing.

Find comments on Instagram

It's the easy way out, but it works. Buying followers on Instagram is a method increasingly used by content creators and influencers on Instagram. 

This technique consists of resort to buying subscribers, but also views and likes on his publications to artificially increase its popularity with the aim of obtaining better referencing on the social network but also numerous partnerships.

Not considered illegal, buying subscribers is still unethical and is considered by many to be a way to gain subscribers by cheating.

🤔 If you would like our opinion on this practice, we recommend it to accounts that already have a significant number of subscribers so as not to arouse the suspicions of the social network.  

Retain your audience

Having many subscribers is one thing, but knowing how to retain them is another. He better to have a smaller, but more loyal community and with a higher engagement rate than millions of subscribers with low engagement.

However, building long-term audience loyalty is not a one-day job. Here, the challenge is to succeed in being more active while meeting the expectations of your subscribers. But how to do it ? You have to :

• Be regular : publishing often will encourage people to log in to discover your new publications,
• Promote interactions et reply to all comments.

The goal here is for users to see that there is a human behind your account, and not a robot.